2026 marks a monumental shift in marketing beyond 'digital.' AI will upend commercial models, reshape brand expectations from partners and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. https://www.forrester.com/blogs/forresters-complete-view-powers-marketing-excellence-why-cmos-agencies-and-martech-leaders-need-integrated-insights/ #Marketing #Strategy #AI #Forrester