#martech

AI is transforming the marketing tech landscape, but not in the way many expected. Rather than collapsing the stack, AI is repricing it by making coordination layers easier to replicate while structural systems that absorb liability retain their value. For marketing operations leaders, the key is distinguishing between convenient surface tools and systems that manage real operational risk. https://martech.org/ai-is-repricing-the-marketing-stack-not-collapsing-it/ #Marketing #Strategy #AI #MarTech

Re-engaging dormant email lists can drive pipeline, but doing it wrong damages sender reputation. Here are 7 ways to safely revive old subscribers without wrecking deliverability. https://martech.org/7-ways-to-revive-dormant-email-lists-without-wrecking-deliverability/ #Marketing #Strategy #EmailMarketing #MarTech

AI tools could let marketers fill techstack gaps without waiting on vendors through vibe coding - building custom solutions with AI assistance. But this approach requires organizations to assume ownership of documentation, quality management, and maintenance responsibilities. https://martech.org/how-vibe-coding-will-disrupt-martechs-buy-or-build-debate/ #Marketing #Strategy #AI #MarTech