P&G briefly retired Mr. Clean mascot last month with an animated press conference and social posts showing the character pursuing new hobbies. The brand unretired on March 4 with new product innovations - its biggest launch in over 20 years. The campaign by Publicis shop MSL shows how absence can create buzz. https://www.marketingdive.com/news/how-procter-gamble-got-good-buzz-by-briefly-retiring-mr-clean/814312/ #Marketing #Strategy #P&G
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